Turning visibility into pipeline.
FOR FINANCIAL ADVISORY BUSINESSESI help financial advisory and service-based businesses grow through content, social media, paid campaigns, SEO and lead generation — backed by experience in business development and real-world marketing.
Strategic growth through structured marketing and outreach.
I combine commercial insight with hands-on digital marketing execution. My focus is on turning visibility into genuine business pipeline by aligning content, search, paid campaigns, and direct outreach with overarching commercial goals.
Whether building executive authority on LinkedIn, structuring compliant B2B outreach, or optimising WordPress web platforms for sustainable search performance, I focus on measurable outcomes that deliver tangible ROI.
Content & Social
Executive thought leadership, short-form video, and multichannel brand positioning.
Lead Generation
Targeted paid social campaigns and structured outreach tailored to qualified decision-makers.
Performance
Continuous refinement through GA4 analytics, search metrics, and conversion tracking.
Connecting the right channels to the right business objective.
Content & Social Media
Paid Social & Lead Generation
Website & Performance
Four stages, start to finish.
A structured four-stage process applied to every project.
Plan
Map the site structure, pages, and what each one needs to do before any building starts.
Build
Build or restructure pages in WordPress and Elementor, with SEO foundations in from day one.
Optimise
Fix on-page SEO, metadata, and integration issues so the site actually gets found.
Maintain
Ongoing content, plugin updates, and performance checks so it keeps working after launch.
Recent projects.
Description
An existing FCA-regulated site needed reliable page structure and SEO without breaking compliance review requirements.
Details
- Maintained and optimised the existing WordPress site day-to-day
- Resolved Yoast/Elementor integration conflicts affecting indexing
- Restructured page templates, meta descriptions and keyphrase targeting
- Kept an ongoing blog content pipeline running
- Tracked results through GA4 and Search Console
Description
Built a consistent executive LinkedIn presence for a debt advisory CEO, within strict FCA content guidelines.
Details
- Ghostwrote an ongoing content calendar covering thought leadership and client scenarios
- Set content rules: FCA disclosure line, no company name in post body, links in first comment
- Designed quote card graphics in consistent brand style
Description
Reaching care and domiciliary providers by cold email while balancing relevance with FCA/PECR/GDPR compliance.
Details
- Built and refined a multi-touch sequence, tested for tone and compliance
- Maintained a suppression list and unsubscribe process
A growing foundation in business development and digital marketing.
Business Development & Marketing Assistant
- Digital lead generation
- Paid advertising
- Social media management
- Marketing content
- WordPress website content
- SEO & website optimisation
- GA4 & Google Search Console
- B2B lead research
- Email outreach
- Lead nurturing & appointment generation
Grounded in formal study, sharpened by certification.
MSc Digital Marketing
York St John University — United Kingdom
Salesforce Marketing Cloud Email Specialist
CertifiedThe platforms behind the process.
Paid Media
- Google Ads
- Meta Ads
- LinkedIn Ads
Analytics
- Google Analytics
- Search Console
SEO
- SEMrush
- Ubersuggest
- Rank Math
- Yoast
Outreach
- Apollo.io
- Brevo
- Mailchimp
Website
- WordPress
- Elementor
Four principles behind every campaign.
Start with the audience and the business objective, not the channel.
Build a journey across channels rather than treating each one separately.
Use meaningful performance data to understand what's actually working.
Continuously improve campaigns, content and conversion paths.
Have a project in mind?
I help businesses turn visibility into pipeline through content, campaigns, and consistent digital presence. If you're looking for someone to manage your digital presence end-to-end, I'd love to hear what you're working on.